World-class innovation deserves world-class positioning. Many unsung Asia-Pacific companies face a valuation gap not due to their capabilities but their storytelling. When branding remains local, even the most ambitious firms miss opportunities with global investors, partners, and talent.
Hei is a strategic brand evolution partner, helping leaders build brands that earn global respect and drive impactful business value.
What’s in a name?
Our name reflects our belief in transformation. 黑 (black) is a color tied to superstition in Chinese, yet it signifies power and sophistication in the West. For us, Hei represents the fusion of Human Experience with Intelligence.
Boutique Brains with Global Muscle
Our winning formula combines the best of both worlds, offering a level of partnership few others can replicate.
Agility with Scale
Agility with Scale
We're venture-backed by TOPPAN NEXT, part of Fortune Global 500 TOPPAN (TYO:7911). This gives us the speed of a startup with the financial stability and deep resources of a multinational, ensuring a secure and reliable partnership.
Strategic Foresight
Strategic Foresight
Our strategy is powered by a curated advisory board of TOPPAN NEXT experts in AI, content localization, and regulatory landscapes. This gives us the technical expertise to future-proof brands that anticipate market shifts and command long-term value.
Precision with Pace
Precision with Pace
With senior core members from Deloitte Digital, Publicis, TBWA, and Dentsu, we deliver big-agency quality at a fraction of the time. Our focused and efficient approach is built to move at the speed of your business, quickly turning complex challenges into impactful solutions.
Culture and Future Fluency
Culture and Future Fluency
Our diverse team with 10 nationalities are native culture code-switchers. This collective intelligence allows us to translate your core values into authentic, purposeful brand narratives that resonate with audiences on a global stage.
Our Clients
Meet our Worldbuilding Heiroes
Leadership
Kenny Yeo Head of Hei Ex-Deloitte Digital London
Ken Goh Head of Hei Live Ex-TBWA Singapore
Mathew Colin Chief Creative Strategist Ex-TBWA Sydney
Angru Chua Consulting Director Ex-TBWA Singapore
Alice Zhai Creative Director, Experiential Ex-BBDO Shanghai
Advisory Board
Quah Cheng Hai TOPPAN Ecquaria Advisor for AI
Foong Wai Keong TOPPAN Ecquaria Advisor, Digital Gov
Christophe Djaouani TOPPAN Digital Language Advisor, Digital Localization
Alex Jarvis TOPPAN Digital Language Advisor, Regulatory Landscapes
Mae Zhao TOPPAN Excel Advisor, Luxury Print Solutions
Daniel Buckley TOPPAN Trident Advisor, High-end Graphic & GGI Design
Daniel Zhang TOPPAN Next Advertising Advisor, Event & Gift Production
Transformative Experiences As Hei's strategic arm, Hei Labs partners with businesses to build the frameworks for brand evolution. VISIT
Physical Experiences As Hei's execution arm, Hei Live transforms concepts into reality through high-impact, in-person experiences. VISIT
We are the valuation catalyst for leaders ready to drive bold transformation.
.png)
