We integrate research, strategy, design, technology and operations to imagine, create and deliver some of the world's most engaging experiences & products.
A culture of collaboration
A culture of collaboration
Hei is built on a culture of collaboration, bringing creative and technology talent together to spark fresh approaches at the intersections of different disciplines.
... and reinvention
... and reinvention
We believe that an environment where people from all backgrounds can come together and share different perspectives makes us a more creative company.
We’ve embraced reinvention once again by committing to flexible work and to building client teams from the best talent across our company, wherever they are.
With you every step
1Research
Deep insight into your business, market, and audience sets the foundation for everything.
Before we design, build, or even brainstorm, we listen—deeply. We uncover not just where your business is headed, but what’s driving your customers, shifting your market, and shaping the broader context. Every insight we gather is intentional, giving us the foundation to create something that’s not just smart—but right.
2Reframe
New angles reveal new answers—this is where better questions lead to better outcomes.
We look at problems from unexpected angles—challenging assumptions, identifying blind spots, and surfacing possibilities others miss. It’s how we turn briefings into breakthroughs, and constraints into creative leverage. Sometimes, all it takes is a better question.
3Think Commercially
Every idea is built for real-world impact, long-term value, and measurable success.
Creativity means nothing if it doesn’t work. Every idea we put forward is tied to your business goals—whether it’s growth, conversion, retention, or relevance. We don’t do one-hit wonders. We build for traction, longevity, and measurable return.
4Experiment
Creative possibilities are tested, pushed, and prototyped to find what works best.
This is where ideas stretch their legs. We explore different directions, prototype bravely, and play with form, tone, and interaction—quickly and iteratively. It’s a safe space for risk, because breakthrough rarely happens on the first draft.
5Craft
Details are refined with intent—design, code, and content shaped to resonate.
Once we’ve found the right path, we shape it with care. Every detail—from how it looks to how it feels to how it functions—is refined to resonate with your audience and deliver real-world impact. This is where creativity meets precision.
6Refine
Launch is just the beginning; ongoing iteration keeps the work sharp and effective.
The launch is never the end. We monitor, measure, and fine-tune—optimising for performance, experience, and relevance over time. Because the best ideas evolve, and so should the work.
Transformative Experiences As Hei's strategic arm, Hei Labs partners with businesses to build the frameworks for brand evolution. VISIT
Physical Experiences As Hei's execution arm, Hei Live transforms concepts into reality through high-impact, in-person experiences. VISIT
We are the valuation catalyst for leaders ready to drive bold transformation.