SIT: Winning the Future of University Engagement
In 2024, at a critical tender renewal, the Singapore Institute of Technology (SIT) faced a choice: continue with a proven partner or seek a new path. We met this moment not with a portfolio of past successes, but with a bold vision for the future. The result was a renewed partnership, a market-first immersive experience, and the most successful Open House in the university's history, proving that true partnership isn't about maintaining the present, but co-creating the future.
Our journey began in 2019 by diagnosing a fundamental disconnect. SIT’s key differentiator, Applied Learning, was perceived as an abstract concept by prospective students facing career anxiety. This brand ambiguity was a direct risk to enrollment in a competitive market. Our initial workshops uncovered this core challenge, revealing the strategic opportunity: to reposition SIT as the definitive, confident guide for a new generation of talent.
Our relationship evolved from trusted vendor to indispensable partner through a multi-year journey of proven results across key university departments. But trust is not static. Facing the 2024 tender renewal, we knew it was not enough to rest on our past performance.
We proactively proposed a transformative leap: a fully immersive 3D Virtual Open House. This was not just a new project; it was our strategic pitch for the future of student engagement. By demonstrating a vision that was miles ahead of the market, we didn't just ask to renew the partnership—we made the case that the future of SIT's digital presence could only be realized with us. The subsequent re-appointment was a direct result of this forward-thinking strategy.
The 2025 Virtual Open House was the immediate fulfillment of our strategic promise. It solved the "guidance gap" by allowing students to experience the value of Applied Learning on their own terms.
The result was immediate and undeniable: the event attracted the highest attendance of any Open House in SIT's history. This quantifiable success silenced any debate about the ROI of innovation. By transforming a misunderstood brand into an industry leader, we delivered not just a groundbreaking platform, but a decisive competitive advantage, securing a multi-year partnership built on a foundation of tangible, market-leading results.